User Acquisition Manager
Remote (any country) · 2+ years
Responsibilities
- Launch, run, optimise and scale ad campaigns on Unity, AppLovin, Vungle and other networks
- Plan traffic buying and make campaign decisions
- Analyse campaign performance and optimise towards KPIs
- Test buying hypotheses: optimisation for in-game events, installs, actions, target ROAS and more
- Find, test and grow new acquisition channels
- Find new ad concepts, brief video creatives, review live ads and retire weak creatives
Requirements
- Experience promoting games through Unity, AppLovin, Vungle, Mintegral and other channels
- Knowledge of mobile metrics: CPA, ARPPU, LTV, ROAS, DAU, retention and others
- Analytical skills
- Confident with Google Sheets
- Experience with analytics tools (BI, monitoring and analysis)
- English at Intermediate or above
- Proactive, able to stand up for the company's interests
- Independent, with a wish to grow in the field
What we offer
- Fully remote, full-time: work from wherever suits you
- Flat management: we value your ideas and are ready to discuss them
- Room to grow: we support your learning and professional development
- Competitive salary that matches your contribution
